Retail Arena Helsinki
The consumer of tomorrow and the future of shopping centers
April 21st at 8.30-11.30 | Breakfest Event | Rake Ballroom Helsinki
21.4.2022 Retail Arena Helsinki
The size and impact of the trade sector is a huge social factor. The pace of change in the world is accelerating and trade must also change to meet the new needs of consumers. But which strategic direction is the most promising? What kind of new innovations are needed? In what kind of commercial centers do the 2030’s consumers want to spend their time?
The Arena offers a high-quality seminar program focused on the consumer of tomorrow and the future of shopping centers in the Nordics, combined with time for breakfast, networking and great speakers. The event is hosted by Satu Heikinheimo.
Retail Arena is held in beautiful Rake-Sali Ballroom. The venue is set in a national romantic era building, at the top of Helsinki’s Esplanadi and the crossroads of the city center main streets Mannerheimintie and Erottaja.
Keynote Speakers
Phil Le-Brun
Amazon
Enterprise Strategist at Amazon, Former CIO
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Phil is an experienced business and technology leader with proven skills in organisational change, retail operations, technology adoption, engineering and software development internationally. He has led several transformational technology initiatives in one of the world’s largest and iconic businesses, and has been recognised in 2018 and 2019 as one of the top 100 CIOs in the UK. Now he spends time helping customers achieve their own potential through cultural and technological changes.
Paavo Punkari
Futurice
VP, Media, Finance and Retail
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Wide experience in disruptive digitalisation with clients in multiple industries, including telco, media, banking, insurance, airlines, airports, software, logistics, real estate and manufacturing. Specialized in digital ecosystems/platforms, enterprise agility, business development, digital business design, building lean teams, project delivery, recruiting top talent and demystifying digitalisation for leaner and pragmatic ways of working. Passionate in building agile organisations and creating service ecosystems around customer journeys, across different businesses and implementing cross-industry innovations with users and their every day life in mind.
Panelists
Anni Tenhunen
Chairman
Head of Commercial Consulting and Development at Colliers, DI, LKV
Experienced real estate professional with real estate management, leasing and development of commercial properties, with emphasis on shopping centres for the last 10 years. Strong focus on commercial development of shopping centres and creating new attractive physical retail hubs in line with the consumer behaviour trends.
Terhi Sell
Retail Real Estate Professional, Partner (KTM, LKV, PGP), Prometheus Partners
Real estate professional with 20+ years’ experience in developing, planning, marketing, leasing, analysing and developing various types of real estate, mostly commercial properties. Developes new business ideas and promotes customer-oriented thinking in real estate business.
Maarit Hurme
Director, Retail Advisory, Shopping centre director, Skanssi, CBRE Finland, EMEA Marketing, Coordination team leader
Awarded retail professional with knowledge of EMEA retail markets. Strong focus on customer experience focus and building new ideas of business co-operations around shopping centres and other real estate business.
Aarne Mustakallio
Senior Director, Strategic Consulting at JLL Finland
Experienced retail and real estate professional with comprehensive exposure to Nordic and MENA property markets. Strong focus on data-driven advisory. Demonstrated experience in leading complex consulting assignments successfully. M.Sc. (Tech) in Real Estate Economics from Aalto University.
Program
Retail Arena Helsinki
April 21st at 8.30-11.30
Breakfast Event | Rake Ballroom Helsinki
8.30-9.00 Breakfast
9.00-9.05 Opening session
9.05-9.35 Paavo Punkari, Futurice
9.35-9.45 Anni Tenhunen, Colliers, commentary and questions from the audience
9.45-10.00 Coffee break & networking
10.00-10.25 Phil Le-Brun, Amazon
10.25-10.35 Anni Tenhunen, Colliers, commentary and questions from the audience
10.35-11.05 Panel
11.05-11.15 Concluding session
11.15-11.30 Time for networking
Rake Ballroom, Erottajankatu 4 C, Helsinki
Discussion
The consumer of tomorrow and the future of shopping centers
The size and impact of the trade sector is a huge social factor. The pace of change in the world is accelerating and trade must also change to meet the new needs of consumers. But which strategic direction is the most promising? What kind of new innovations are needed? In what kind of commercial centers does the 2030’s consumers want to spend their time?
- Paavo Punkari: Future of retail customer experience – consumer trends, product thinking and active ecosystem building among the retail industries.
- Phil Le-Brun: Focus on innovation and the customer journey.
- Panel: The future of shopping centers under pressure from changes in consumers and the operating environment.
Parner
